PPC Advertising – Increase Sales/Traffic Using Top Pay Per Click Service

What The Heck Is This PPC?

What Is The Use Of PPC In Online Marketing?

How Can I Get Maximum ROI On Using PPC?

Do you know all the answers to the above questions? NO? Then come and read on.

INTRODUCTION:

PPC stands for Pay-Per-Click which is used as an internet marketing model for directing the traffic to the website.  According to the Wikipedia, The PPC is a service that is commonly associated with the search Engine like Google AdWord and Microsoft Bing Ads. When anyone searches something On Search Engines, they come across few advertisements about the services or brand or product marked with a yellow label. These are commonly known as PPC ads or sponsored ads.  When the internet user clicks on the ad, the related ad entity pays an amount to the search engine.

  

IMPORTANCE OF PPC:

Pay-Per-Click plays a vital role in the success of the business. If your are in the online market and want to make money and name then you won’t be able to do so without using right PPC service. It is basically used to drive traffic direct to the website and promote websites that are offering services online or selling products online. All the online marketers know the fact that all the websites make money through the online traffic. They very well know that if more traffic will come to the website, the more clicks will be done on ads and links and then they will be able to make more money. No matter which type of business you are running online, PPC helps you in getting more traffic, building your brand name & value with giving more ROI.

Purpose Of PPC (Pay-Per-Click):

Pay-per-click service is used to evaluate the cost-effectiveness and productivity of online marketing along with CPM and CPO. If any online marketer is running an ad for producing more clicks or more specifically driving traffic to the website then for sure, Pay-per-click is the best tool. Anyone can start the PPC Advertisement or PPC Campaign within 24-48 hours and he/she is also allowed to make changes to the text in the mode of the campaign so that he/she can share his/her motivations or messages to the targeted clients. PPC is the preferred metric for achieving the people’s attention towards your product or services for a limited duration.

How PPC Works?

Whenever your advertisement is get clicked and visitors take the visit of your website then you have to pay an amount to the search engine. When Your PPC Campaign starts running smoothly, you get more clicks on ads and visitors to your websites. Then the fee you pay to the search engine goes trivial. For an example: If you are paying $20 for a click on an ad but the clicks are resulting in $400 sale then using PPC for you is not profitable. So whenever you think about using PPC, you should have a good plan with strong strategies with a moderate budget.

What Is The Need Of PPC In Internet Marketing?

The Pay-Per-Click gives a unique and better chance to grow the customer base and produce leads at a low price. It helps you in connecting with the searchers actively who are looking for the products or services and show them your offers related to the search query. It also helps in bringing to the interested visitors to your website. You can also get advantage from the search engines to make their users happy and enjoy the algorithmically generated discount. Now let’s have an eye on PPC’s Pros and Cons.

Pros & Cons of Pay-Per-Click:

PROS’ OF PPC:

Get The Instant Results:

The Pay-Per-Click generates the traffic more quickly than to the organic SEO methods. Anyone can get the instant results by using the PPC.

Minimum Initial Investment:

Generally, you have no need to pay any dollar to search engine for creating an account for Pay-per-Click Advertisement. The search engine will charge you only when someone clicks on your ad. If you get no clicks on your ad to visit the website or calls then search engine will not charge you.

Invest Money According To Your Budget:

You can set your own budget and spend money on Pay-per-click according to your sales goals and how instant you want to see your ad on top. How much you want to invest in PPC campaign, it is up to you. Just start with your daily budget, you are comfortable with and make the changes in the budget as per your own convenience.

Specific Targeting Customers:

The Pay-Per-Click gives you the power to fragment your audience into different gatherings concentrated around the dissimilar variables plus also focus on your product as per the needs.

Measurability with Flexibility:

Another advantage of the PPC is that you can measure with its each step. Through the examination in Pay-per-click promotions, you can measure a great deal of things that help in understanding the concept of PPC Marketing. It also helps in doing the specific modifications in the running PPC Ads.

Helps In getting More ROI:

It is clear that if you can overview your advertisements while they are running and can take off upgrades then you can advance them for better results. Besides, you can modernize your advertisements for better results, you get the genuine worth for your money and you can place just in the campaigns that are giving extraordinary results.

CONS’ OF PPC:

Starts Bidding Wars:

The Pay-per-click starts the bidding wars among the advertisers. When various PPC advertiser starts bidding for a specific keyword then bidding war get more costly.

Charges For Each Click:

The search engine charges you to pay for getting each click on your advertisement so it is very important to keep a moderate budget if you are running PPC Campaign because it is a tough task without enough budget.

Fraud Clicks:

This occurs when other Pay-per-click advertisers barrage their competitors by generating the fake clicks through using the different IP addresses. They do such thing because they think that you will get frustrated with your high advertising bill and stop running the PPC advertisement and your disappearance will help them in gaining all traffic.

CONCLUSION:

After watching out the pros and cons of Pay-Per-Click, we can say although there are some cons of PPC yet it is beneficial for online marketing for any kind of business. It is the best way to make money through a website without spending much money.

Now if you want to hire PPC Expert for increasing your brand value, business and want to make money through the website then just get connected with us. Visit our official website that is www.tecmaestro.com and know more about us.

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Google Penalty Recovery-How To Get Instant Manual Penalty Recovery

Is there a sharp decline of your traffic on one specific day OR the traffic has been gradually declining over a long period of time OR the traffic has been consistently been low.

If your answer to all these questions is YES, then there are enough possibilities that you are on the receiving end of the Google Penalty.
Introduction:
What Is Google Penalty?
Are you familiar with the Google Penalty? If not, then it is very necessary to know What Is Google Penalty. Before knowing the way to recover your website from Google penalty, you must have the basic knowledge of it.
A Google Penalty is said to be a negative effect on website’s search engine rankings based upon the updates to Google’s search algorithms and/or manual review. If your website is experiencing an unexplained drop in rankings, it is due to the Google penalty through which the visitors get prevented from searching out your products and services on the search engine.

Types Of Google Penalty:
How Many Types Are Of Google Penalties?
There are mainly two kinds of Google Penalties exist (A) Algorithmic Penalty and (B) Manual Penalty.
Manual Penalty: These types of penalties are imposed by a human probably from the web spam team. It can be affecting the whole or partial website. In such case, Google provides an indication of problem and actions that can be taken to correct the issues.
Algorithmic Penalty: The algorithmic penalties are the most common and automatic penalties. There is no chance and option to fill and send a reconsideration request and these are not reported to the webmaster tool.
Under these both penalties, there are numerous types included out of which, few are mentioned below:
 Unnatural Links to Your Site:
If Google finds links on your site have controlled over by you, all the links will be penalized along with the website.
Hacked Website:
If your website is hacked by someone or Google thinks it has been hacked, it will penalize your site.
Keyword Stuffing:
If you are using excessive keywords, you may face trouble. The Google may throw a yellow flag and penalize your site. You can use the keywords multiple times, but you need to make sure that it should use in a proper way and makes sense within the content of your message. (Google post about stuffing)
Thin or Shallow Content:
Google algorithms are putting a premium on content. It means that thin and shallow content (Thin Affiliate Pages, Content From Other Sources, Doorway Pages, Automatically Generated Content) will be penalized or considered spam and treated accordingly.
Scraped/Duplicate Content:
Make sure your website doesn’t include stolen content. For an example, if your editor is stealing content and information from other website and re-purposing it on your website as it is your own, then be aware. In such case, Google may penalize your site. (What is Duplicate Content?)
Hidden Text:
The search engines want to see everything clear with nothing hidden. If your site is comprising texts of the color similar to the page color, then, regardless of the technique, Google will consider it as a spam and penalize your website accordingly.
Panda:
The Google prefers the quality website (including quality content, look & feel, etc.).  Make sure your website isn’t of poor quality and not having bad or spin content.
Pigeon:
Rather than directly penalizing your site, the Pigeon algorithm will slowly lower your rankings if the SERPs (Search Engine Result Pages) that it targets, include the locally searched keywords that are not accepted or act in accordance with the Pigeons ranking guidelines.
Penguin:
Any links to and from your site that manipulate the Page Rank or ranking of the site in Google search results and aggressive link-building scheme and too much anchor text get penalized hard by Penguin algorithm.
Hummingbird:
The Hummingbird algorithm’s focus lies on the meaning behind the words in a search query. You need to make sure that your website is having content that matches with the words in a search query. If it does not, this algorithm will lower your rankings and penalize your site.
Identify  The Google Penalty:
How Do We Recognize We Have Been Penalized By Google?
In order to improve the search results, every year, Google makes hundreds of changes to their algorithms.  Every time they made the changes in the algorithms, some websites get positively affected (gain more traffic and rank) while some get negatively affected (lose traffic and rank). In such condition, how can we find out that our website is penalized or not? To check if your website is penalized by Google, you must go through the following statements. These are some common symptoms when a website gets punished.

1. Experiencing fallen organic ranking for target keywords for brand terms and /or keywords
2. Finding failure in organic search traffic or leads
3. Can’t find your own site on Google – > site:www.yourdomain.com
4. Receiving unnatural links warning message in Google Webmaster Tools
5. The entire website is vanished from Google’s cached search results overnight.