Is there a sharp decline of your traffic on one specific day OR the traffic has been gradually declining over a long period of time OR the traffic has been consistently been low.
If your answer to all these questions is YES, then there are enough possibilities that you are on the receiving end of the Google Penalty.
Introduction:
What Is Google Penalty?
Are you familiar with the Google Penalty? If not, then it is very necessary to know What Is Google Penalty. Before knowing the way to recover your website from Google penalty, you must have the basic knowledge of it.
A Google Penalty is said to be a negative effect on website’s search engine rankings based upon the updates to Google’s search algorithms and/or manual review. If your website is experiencing an unexplained drop in rankings, it is due to the Google penalty through which the visitors get prevented from searching out your products and services on the search engine.
Types Of Google Penalty:
How Many Types Are Of Google Penalties?
There are mainly two kinds of Google Penalties exist (A) Algorithmic Penalty and (B) Manual Penalty.
Manual Penalty: These types of penalties are imposed by a human probably from the web spam team. It can be affecting the whole or partial website. In such case, Google provides an indication of problem and actions that can be taken to correct the issues.
Algorithmic Penalty: The algorithmic penalties are the most common and automatic penalties. There is no chance and option to fill and send a reconsideration request and these are not reported to the webmaster tool.
Under these both penalties, there are numerous types included out of which, few are mentioned below:
Unnatural Links to Your Site:
If Google finds links on your site have controlled over by you, all the links will be penalized along with the website.
Hacked Website:
If your website is hacked by someone or Google thinks it has been hacked, it will penalize your site.
Keyword Stuffing:
If you are using excessive keywords, you may face trouble. The Google may throw a yellow flag and penalize your site. You can use the keywords multiple times, but you need to make sure that it should use in a proper way and makes sense within the content of your message. (Google post about stuffing)
Thin or Shallow Content:
Google algorithms are putting a premium on content. It means that thin and shallow content (Thin Affiliate Pages, Content From Other Sources, Doorway Pages, Automatically Generated Content) will be penalized or considered spam and treated accordingly.
Scraped/Duplicate Content:
Make sure your website doesn’t include stolen content. For an example, if your editor is stealing content and information from other website and re-purposing it on your website as it is your own, then be aware. In such case, Google may penalize your site. (What is Duplicate Content?)
Hidden Text:
The search engines want to see everything clear with nothing hidden. If your site is comprising texts of the color similar to the page color, then, regardless of the technique, Google will consider it as a spam and penalize your website accordingly.
Panda:
The Google prefers the quality website (including quality content, look & feel, etc.). Make sure your website isn’t of poor quality and not having bad or spin content.
Pigeon:
Rather than directly penalizing your site, the Pigeon algorithm will slowly lower your rankings if the SERPs (Search Engine Result Pages) that it targets, include the locally searched keywords that are not accepted or act in accordance with the Pigeons ranking guidelines.
Penguin:
Any links to and from your site that manipulate the Page Rank or ranking of the site in Google search results and aggressive link-building scheme and too much anchor text get penalized hard by Penguin algorithm.
Hummingbird:
The Hummingbird algorithm’s focus lies on the meaning behind the words in a search query. You need to make sure that your website is having content that matches with the words in a search query. If it does not, this algorithm will lower your rankings and penalize your site.
Identify The Google Penalty:
How Do We Recognize We Have Been Penalized By Google?
In order to improve the search results, every year, Google makes hundreds of changes to their algorithms. Every time they made the changes in the algorithms, some websites get positively affected (gain more traffic and rank) while some get negatively affected (lose traffic and rank). In such condition, how can we find out that our website is penalized or not? To check if your website is penalized by Google, you must go through the following statements. These are some common symptoms when a website gets punished.
If your answer to all these questions is YES, then there are enough possibilities that you are on the receiving end of the Google Penalty.
Introduction:
What Is Google Penalty?
Are you familiar with the Google Penalty? If not, then it is very necessary to know What Is Google Penalty. Before knowing the way to recover your website from Google penalty, you must have the basic knowledge of it.
A Google Penalty is said to be a negative effect on website’s search engine rankings based upon the updates to Google’s search algorithms and/or manual review. If your website is experiencing an unexplained drop in rankings, it is due to the Google penalty through which the visitors get prevented from searching out your products and services on the search engine.
Types Of Google Penalty:
How Many Types Are Of Google Penalties?
There are mainly two kinds of Google Penalties exist (A) Algorithmic Penalty and (B) Manual Penalty.
Manual Penalty: These types of penalties are imposed by a human probably from the web spam team. It can be affecting the whole or partial website. In such case, Google provides an indication of problem and actions that can be taken to correct the issues.
Algorithmic Penalty: The algorithmic penalties are the most common and automatic penalties. There is no chance and option to fill and send a reconsideration request and these are not reported to the webmaster tool.
Under these both penalties, there are numerous types included out of which, few are mentioned below:
Unnatural Links to Your Site:
If Google finds links on your site have controlled over by you, all the links will be penalized along with the website.
Hacked Website:
If your website is hacked by someone or Google thinks it has been hacked, it will penalize your site.
Keyword Stuffing:
If you are using excessive keywords, you may face trouble. The Google may throw a yellow flag and penalize your site. You can use the keywords multiple times, but you need to make sure that it should use in a proper way and makes sense within the content of your message. (Google post about stuffing)
Thin or Shallow Content:
Google algorithms are putting a premium on content. It means that thin and shallow content (Thin Affiliate Pages, Content From Other Sources, Doorway Pages, Automatically Generated Content) will be penalized or considered spam and treated accordingly.
Scraped/Duplicate Content:
Make sure your website doesn’t include stolen content. For an example, if your editor is stealing content and information from other website and re-purposing it on your website as it is your own, then be aware. In such case, Google may penalize your site. (What is Duplicate Content?)
Hidden Text:
The search engines want to see everything clear with nothing hidden. If your site is comprising texts of the color similar to the page color, then, regardless of the technique, Google will consider it as a spam and penalize your website accordingly.
Panda:
The Google prefers the quality website (including quality content, look & feel, etc.). Make sure your website isn’t of poor quality and not having bad or spin content.
Pigeon:
Rather than directly penalizing your site, the Pigeon algorithm will slowly lower your rankings if the SERPs (Search Engine Result Pages) that it targets, include the locally searched keywords that are not accepted or act in accordance with the Pigeons ranking guidelines.
Penguin:
Any links to and from your site that manipulate the Page Rank or ranking of the site in Google search results and aggressive link-building scheme and too much anchor text get penalized hard by Penguin algorithm.
Hummingbird:
The Hummingbird algorithm’s focus lies on the meaning behind the words in a search query. You need to make sure that your website is having content that matches with the words in a search query. If it does not, this algorithm will lower your rankings and penalize your site.
Identify The Google Penalty:
How Do We Recognize We Have Been Penalized By Google?
In order to improve the search results, every year, Google makes hundreds of changes to their algorithms. Every time they made the changes in the algorithms, some websites get positively affected (gain more traffic and rank) while some get negatively affected (lose traffic and rank). In such condition, how can we find out that our website is penalized or not? To check if your website is penalized by Google, you must go through the following statements. These are some common symptoms when a website gets punished.
- Experiencing fallen organic ranking for target keywords for brand terms and /or keywords
- Finding failure in organic search traffic or leads
- Can’t find your own site on Google – > site:www.yourdomain.com
- Receiving unnatural links warning message in Google Webmaster Tools
- The entire website is vanished from Google’s cached search results overnight.
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